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The Revolution of Tourism: Balancing Innovation and Sustainability

Tourism, renowned for centuries for connecting people and fostering economic growth, faces numerous challenges. Over-tourism, environmental pressures, and rapid digitalization have compelled the industry to rethink its approaches. At the forefront of this transformation are concepts like Tourism 4.0, innovative projects like Web3Tour, and tools like FLOWS and the Automated Assessment Tool (AAT). These changes are driven by blockchain technology, which offers new possibilities for enhancing sustainability, transparency, and trust.

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